Selling Online Courses
If someone buys someone else's experience online, then you can sell your own. On the Internet today, they not only earn money, but also advertise their expertise in order to subsequently receive offline bonuses - students for tutoring and invitations from employers. In addition to single lectures, you can develop and sell a whole course.
How to start?
Determine the area of expertise, formulate the idea of the course, the target audience and the approximate duration of training.
Before you start developing, you need to answer three questions:
why do the course;
to whom it will be useful;
how to solve a student/colleague problem.
The fact is that a product that solves problems, responds to the “pains” of the target audience and brings practical benefits, and not just the creator, becomes a popular product.
What do you need to earn
Choose a platform for the course: specialized software or Internet services. The second option is preferable because you don't need to configure or install anything. Tools for lectures, discussions, knowledge testing already exist on special platforms.
It is necessary to work out the structure of the course in order to fully reveal the topic:
1. draw up a study schedule;
2. choose the formats of training materials:
- video lectures - if there are technical possibilities, then it is better to bet on them, because video content is in great demand;
- screencasts - a video recording of the teacher's screen with voice comments;
- audio clips. Presentations, PDF files, Word documents can play the role of additional materials.
3. arrange visual content - a single style, design, set of fonts and colors. So the course will make a better impression on potential buyers;
4. create course content:
- write the texts of lectures competently and intelligibly;
- record and process videos and screencasts;
- make presentations.
No matter how good the fruit of intellectual labor, it must be promoted so that those who need it know about it. Otherwise, you will not have to rely on commercial returns. You can advertise courses using targeted (paid) advertising on social networks or your own blog.
Blog on the Internet
You can start blogging on YouTube, Instagram, Facebook, VKontakte or everywhere at once. A niche as such may not be chosen. The main thing is to competently and interestingly fill your profile with high-quality and interesting content, giving people the opportunity to learn more about your existence.
How to start?
The content should be bright, engaging and unique, that is, not taken from the Internet and not containing common truths. If you wish, you can promote a blog for little money. As the number of subscribers grows, work on paid materials: for example, in order to study topics in more depth or personal communication, if these are consultations.
What you need to earn:
Youtube
On YouTube, a teacher can share experiences, give lectures and conduct full-fledged online lessons. The more creatively the material is presented, the faster the channel will become popular. Then you can connect monetization and use all the income potential that the site provides.
For this you need:
- live in a place where the affiliate program operates;
- have 1000+ subscribers;
- Over 4,000 hours of views on your videos within the last 12 months;
- Associate the channel with the AdSense contextual advertising service.
Partnership programs
Promotion of third-party products - services, literature, information products and educational materials, make reviews and recommend the services of their colleagues.
Work with direct advertisers
That is, to create videos to order, for payment. It can be a short insert in the video or a separate story. But advertising should be useful specifically for the audience of the blog.
Crowdfunding
If there are large-scale ideas and projects, then it is possible to raise funds for their implementation by interested people. But the project must be really significant, so that people understand the purposes for which they donate money.
Paid subscription
If you connect the "Sponsorship" function, then for a monthly fee you can offer subscribers bonuses:
- additional content;
- early access to new videos;
- invitations to private chats and communities;
- unique emoji;
- designer icons and so on.
Here you can successfully promote your personal brand. For this you need:
- get to know the audience;
- inspire her confidence;
- demonstrate their expertise and competence;
- start selling yourself.
Instagram life hacks:
- arrange everything in the same style - put a bright, memorable avatar, write an attractive text in the profile header;
- follow the trends of the site and the pages of your fellow competitors;
- order advertising posts in other, more successful accounts, set up targeted advertising and focus on high-quality blog content;
- be sure to put hashtags and geotags.
Do not neglect the so-called "lifestyle" content and make common "teacher's" mistakes:
- give too much teaching material;
- post a colorful or, on the contrary, nondescript visual;
- shy of selling posts.
Other social networks
Facebook provides equally wide commercial opportunities. But here they are not so obvious:
Social interactions on pages
They can be a significant part of self-presentation. The bottom line is that you first need to promote yourself as a person, and then make money on your fame - take orders, sell services.
If you are subscribed and active in various educational communities, they may be interested in developments and offer cooperation. You can count on an invitation to conduct a master class on the exchange of experience or to be on the jury of a professional competition.
Public creation
In this way, you can fully launch a business - conduct paid consultations, private lessons, conduct courses or distribute your product through a section with goods for a specific target audience.
Attracting subscribers
Having your own page or group on social networks allows you to promote your main blog, if any.
App monetization
Any user can host their application - independently or with the help of a programmer - and make money on it. For example, make an educational game or test.
Advertising
Connecting the community to an advertising exchange or advertising network, direct cooperation and affiliate programs.
Didactic materials and manuals
Not everyone can easily talk about professional techniques in front of the camera, share best practices. But you can sell the accumulated ideas and completely in absentia. For this, there are separate platforms where teachers exchange lesson plans, task cards, and electronic teaching aids. High-quality materials save a lot of time for teachers, so they are even willing to pay for them.
How to start?
It is important to understand that education has become more interactive, so products must be in line with current trends. Instead of the usual textbooks, you can offer colleagues interactive notebooks, diaries of observations and research to write down your goals, plans, evaluate yourself and your children, analyze successes and failures. Instead of exercises on a sheet of paper - three-dimensional training tasks. This will bring in more income.
What you need to earn:
Actually, just create a useful product and place it on one of the special sites.
Each site has its own terms of cooperation with the authors, so before publishing, you need to familiarize yourself with them in detail.
Freelance and tutoring
A remote way of earning, in which the teacher himself can form the workspace, determine the workload and set the income. For a teacher, this type of income is more than affordable, because there are any types of tasks and a constant influx of clients on the tutor market.
How to start?
The freelancer has the right to cooperate with the employer on an ongoing basis or take individual orders. To do this, you need to register on job search sites, labor exchanges or subscribe to the corresponding communities of Telegram, VKontakte, WhatsApp.
What you need to earn:
Every day, job offers come to the sources listed above. You have to either respond to these vacancies, or write a resume and wait until it is noticed.
Teachers on these sites may be interested in:
Direct teaching
Various subjects in online schools, private tutoring, preparation for exams, admission. This is the most obvious and common way to earn money.
Help for unlucky students
Including preparation of term papers, theses, project works. A profitable, but not entirely ethical form of earnings, which may go against the principles of the teacher.
Work with texts
Copywriting, rewriting, editing, writing texts, books, scripts. First of all, it will suit teachers of the humanities, philologists, teachers of a language and literature.
There are also separate copywriting exchanges, publishing platforms for running their own channel, where they pay for ready-made texts.
Translations
Documents, fiction, texts. This is a paradise for language teachers, as many companies are entering the international market and they need to adapt their documents and websites for buyers.
Creation
Creation of logos, layouts, artistic illustrations, processing and retouching of photographs. In particular, it may be of interest to teachers of fine arts, computer science.
Each teacher knows what he is capable of and what he can learn additionally within the framework of his specialty. Therefore, if desired, anyone can become a freelancer.
But not all employers on the stock exchanges are honest and conscientious people. Before concluding a contract, it is necessary to discuss in detail all the conditions, terms, terms of reference, salary. And when registering at the labor exchange, be prepared for high competition and low income, at least in the first months.
Presentation with lectures and master classes, coaching
It is not enough to just be a highly qualified specialist. You need to be able to establish professional contacts, because many "deals" are based on interpersonal relationships. Offers for additional lectures and master classes come most often after victories in professional competitions. This increases the reputation and makes the speaker prestigious.
How to start?
You need to start with self-education and professional development - read literature, attend conferences, study at courses. With the growth of the level of knowledge, the authority among colleagues grows, new opportunities appear.
The baggage of knowledge must be presented to the audience in an accessible way. For this, there are even special courses in public speaking. It is also important to systematically gain experience in public speaking.
What you need to earn:
- It's good to find a mentor who will help you form your own style - manner, handwriting. This image will subsequently sell you as a specialist.
- Surround yourself with people who do the same. Communication with them sooner or later will lead to the desired result.
- Promote your services all the same through a blog and social networks, make new acquaintances, talk about your activities.