TOP 10 Komödien 2020

How to innovate in a company: main principles, tips and mistakes


Human factor

Without the support of ordinary employees, the business will not be able to develop. Transformation is driven by the creation of new industrial platforms, geopolitical shifts, increased competition, and changing consumer demands. In turn, the transformation itself gives rise to new business models that change entire sectors of the economy. But we rarely remember the people who go through these often very painful changes and help to promote them. PwC Partner David Lancefield has put together some tips and tricks to help managers stay connected and innovate successfully. These are the ability to listen and hear employees, the ability to identify opinion leaders who would become agents of change, and empathy.

Freedom equality Brotherhood

The culture of innovation in the company is primarily associated with the freedom to experiment, propose new ideas and projects, with democracy and work for results. But the foundation of such a culture should be the equality of employees, analysts at the consulting agency Accenture are sure. It is the presence of a culture of equality within the company that creates the conditions for innovation. Experts have deduced the criteria that the company must meet in one way or another, and combined them into three large groups. This is a bold leadership that aims to maintain cultural, gender and other diversity in the company; an inclusive action plan that includes the involvement of women professionals and equal pay conditions; an environment conducive to professional growth.

On a long leash

The culture of innovation in the company is a kind of magnet for talented and advanced personnel. Everyone would like to work in a liberal environment, where you are not reprimanded for mistakes, but offered to correct them yourself, and where truth is really born in a dispute. In order not to fall behind the digital barrier, more and more enterprises are trying to introduce an innovative culture. The trouble is that many perceive this culture wrongly: do not confuse freedom with permissiveness. Harvard Business School professor Gary Pisano identified six principles of innovative corporate culture that managers often don't fully understand: they emphasize freethinking and omit the less pleasant side of this coin. Among these principles: tolerance only for productive mistakes, willingness to experiment within narrow limits, balance of personal responsibility and cooperation, and others.